Summer 2025. What does it mean for your content? Well — as days grow longer, attention spans get shorter. If you want to stay relevant, get noticed, and actually convert, your content strategy needs to match the season: fast and fresh.
Here are five trends heating up the marketing world right now — and creative ways to bring them to life, whether you’re selling wine, skincare, or your story.
Short-Form Video: Quick, Punchy, Powerful
Short-form video continues to reign supreme in 2025. No longer a trend but a cornerstone of digital marketing. No news there. And yet – no list would be complete without it on the top. In the world of TikTok, Instagram Reels, and YouTube Shorts this is how we consume content— bite-sized and engaging.
Summer-ready idea: Your boutique winery launches a “Summer sip in 60” series every Friday. The winemaker shares quick wine tips—the perfect rosé for a beach picnic or how to keep your whites crisp in the summer heat—all under a minute. Authentic, informative, and perfect for the scrolling audience.
According to Superside, 73% of consumers prefer to watch a short-form video to learn about a product or service, and videos shorter than 60 seconds make up 57% of total YouTube views. This format isn’t just popular; it’s essential for capturing today’s audience.
AI-Powered Personalization: Speak to One, Convert Many
Of course, AI on top of the charts! We are talking 2025 here. No longer optional, but still new enough to be your secret weapon for making content feel hand-picked. From newsletters to landing pages, personalization is what turns browsers into buyers.
Summer-ready idea: Your skincare brand sends custom product emails based on a short quiz, with content that adjusts tone and product features depending on the user’s age and concerns—all AI-driven and done at scale.
According to Keevee, AI-powered personalization improves conversion rates by 202%, and 91% of consumers are more likely to shop with brands that provide personalized experiences. I mean…of course we do!
Generative Engine Optimization (GEO): Be AI-Search Ready
You know when you ask ChatGPT or Google AI a question like “the best…”, and it gives you a few recommendations?
How to get on the “good side” with the world’s biggest influencer like Mr. Chat?
Well, that answer comes from somewhere — and with GEO, that “somewhere” could be you.
GEO is all about making your content easy for AI tools to find, understand, and feature. Think of it like SEO, but for ChatGPT and AI search.
Summer-ready idea: A travel agency refreshes its blog posts with structured FAQs, smart metadata, and punchy intros so AI can pull them up when someone searches “Best summer wine destinations in Europe.”
Make your content machine-friendly, and Mr. Chat just might recommend you next.
According to Business Insider, companies like Expedia are adapting their strategies to accommodate AI-driven search tools, emphasizing the importance of optimizing content for AI-generated recommendations.
Educational Storytelling: Teach While You Entertain
And – we are back to the human factor. Audiences want to learn—but they’ll only stay if they’re also entertained. The best content now blends value and narrative. And this is where your personality shines through.
Summer-ready idea: A sustainable fashion brand shares behind-the-scenes Reels of their design process, each episode explaining a core eco-principle (like “What is circular fashion?”) in the context of a real product launch.
According to Vogue Business, consumers are gravitating towards brands that offer transparency and education, making storytelling a powerful tool for building trust. And we buy what we trust.
Community-Driven Content: Let Your Audience Lead
Talking about trust…
People trust people. Brands that spotlight their people are building loyalty, engagement, and conversions—with less spend and more authenticity.
Summer-ready idea: A local café runs a “Summer coffee moments” campaign: every week, they repost a guest’s photo and story about their favorite coffee moment—paired with a promo code (e.g., Use code EMILY5 for 5% off) and their own mini bio (name, hobby, fun fact)
According to CreatorLabz, brands with active online communities experience a 53% higher customer retention rate, and 76% of consumers say they are more likely to buy from a brand that fosters a strong online community.
Now What?
Yes, it’s summertime, and I wish I could wrap this up with: ” and the livin’s easy”.
But! – content marketing it is all about speed, relevance, and trust. If your content is short, smart, personalized, and powered by both tech and community, you’re not just keeping up—you’re setting the pace!
Want help turning these trends into action?
Let’s talk strategy. So, your livin’s easy, and your content works harder.